Commercial applications, shop lighting: Rolex SA

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Slender and sophisticated, the SL 20.1 light line provides premium-quality store lighting.

Light deliberately and subconsciously guides and directs the customer's gaze towards what is most important. At the same time, it is important that the store lighting be efficient and of highest quality. This is also true for ROLEX, demanding quality lighting with standards as high as for its own products. It opted for Luxsystem's linear systems on account of the system's longevity, long-term availability, and clever minimalistic design.

In addition, the precision dimming and scene functionality meant that watches could be presented in such a way that the focus is firmly on them. Inobtrusive slender design luminaires that recede into the background and only deliver exactly what is really needed – really good light!